The Who Music Quiz

Short Disclaimer: You may or may not notice that I did not mention everything The Who have released, or all the people in their line-up at all times. Nor did I mention Tommy(the movie) or Quadrophenia (the movie). I wanted to focus on The Who's music in their prime years, rather than their various reunions and films. Band Members: Pete Townshend: Guitar, vocals Roger Daltrey: Vocals, harmonica John Entwistle: Bass, vocals, French horn Keith Moon (until 1978): Drums, vocals Kenney Jones (after 1978): Drums John Bundrick (after 1978): Keyboards Discography: 1964: Singles: I'm the Face 1965: Singles: I Can't Explain, My Generation 1965: The Who Sings My Generation 1966: Singles: Substitute, I'm a Boy, The Kids Are Alright, Happy Jack 1966: A Quick One 1967: Singles: Pictures of Lilly, I Can See For Miles 1967: The Who Sell Out 1968: Singles: I Can't Reach You, Dogs, Magic Bus. 1968: Magic Bus – The Who on Tour 1969: Singles: Pinball Wizard, I'm Free, The Acid Queen 1969: Tommy 1970: Singles: The Seeker, Summertime Blues 1970: Live at Leeds 1971: Singles: Behind Blue Eyes, Lets See Action 1971: Who's Next 1971: Meaty, Beaty, Big and Bouncy 1972: Singles: Join Together, Relay 1973: Singles: 5:15, Love Reign O'Er Me 1973: Quadrophenia 1974: Single: The Rael Me 1974: Odds and Sods 1975: Singles: Squeeze Box, Slip Kid 1975: The Who by the Numbers 1978: Who Are You? 1979: The Kids Are Alright (Soundtrack) 1981: Face Dances 1982: It's Hard 1991: Thirty Years of Maximum R&B (Box Set) 1996: My Generation – The Very Best of the Who 1996: Live at the Isle of Wight 2000: BBC Sessions 2002: Ultimate Collection 2002: Live at the Royal Albert Hall 2004: Then and Now: 1964-2004 Few bands in rock history have had the talent, ability, energy, and impact as The Who did from the mid 60's to the late 70's. Starting as an offshoot of the British Invasion, the Who evolved to become one of the most powerful and one of the greatest rock n' roll bands of all time. Though by definition they weren't a super-group (the members were not already established as premier musicians before The Who took off), they arguably had the talent to be one. Destroying equipment, blowing up bass drums, Townshend's windmill, Daltrey's tough guy attitude and rock vocal power, and Entwistle's â€Å"eye of the hurricane† approach to the stage show and lead bass-playing are all defining parts of The Who that make them a legend in their time and into today. Pete Townshend was the artistic leader of the band, and he constantly moved them in new directions to reach areas no rock bands had been and few have been since. Aside from his artistic creativity, his guitar playing was very good. He is often overlooked because he did not do many solos or much flashy guitar work, but he fit the band perfectly. Not only was Townshend a capable guitarist, but his song writing ability is up there with the best. Townshend also sang background vocals and occasionally lead vocals, making him even more valuable to the band. Roger Daltrey, the singer of the group, started as a great singer with solid range and glimpses of power. His versatility allowed him to progress into a power-rock front man, and his amazing stage presence propelled The Who's live shows throughout their career. But the real focus of The Who is usually on the rhythm section (or in The Who's case, the lead instrumental section). John Entwistle was a pioneer in bass playing, as he was one of first players to show that bass could be the lead instrument in rock music. He immediately made his presence known in The Who with his heavy sound and distorted bass, like the fills in My Generation . Entwistle also added solid backup vocals, which gave The Who more dimensions in their vocal harmonies. And then ,of course, there is Keith Moon. Moon was a defining aspect of The Who, and a key part of why they were so different from almost all other bands. His attacking drum style, blazing speed, and constant fills would become a trademark of The Who, especially in their live show. Although Keith is usually noted for being a crazy man on the drums, he tends to show a significant amount of control on their studio albums. There are more fills than other drummers, but enough restraint so as not to ruin the trac k. Instrumentally, Entwistle and Moon led the band. Townshend was a good guitar player, but he usually found himself pounding out power-chords and solid riffs in the role of a rhythm player while John and Keith took the role as lead players. That is not to say that Pete never played lead or that he could not solo, however. Townshend and Entwistle first met each other in high school, and initially played in a Dixieland band together (John was on trumpet and Pete was on banjo) in 1962. In 1963, Entwistle left to play bass for the newly formed Detours, with singer Roger Daltrey already in place. Soon, Townshend joined them band on guitar. Not long after, there was a drumming void, and Keith Moon was added to the band. They changed their name to The Who in 1964. After struggling for a few months to progress, the band met an interested manager in Pete Meaden. Under his direction, the band became known as the High Numbers and began wearing suits and playing more of an R&B style. Their first single contained I'm the Face/Zoot Suit , but it faired poorly. Meaden was cut, and they reformed as The Who. I Can't Explain was the band's next single, and it did much better. After the band played a TV performance that featured Moon and Townshend destroying their instruments, The Who starting gaining popularity. The band's dynamics in this time period are very interesting. Each member had vastly different personalities, which often led to disputes and arguments, sometimes even violence onstage. Instead of keeping these altercations private, The Who made them well-known. They became notorious for their violent demeanour and aggressive stage act, but instead of having a negative effect on the band, the result was that their popularity continually grew. It is important here to stress the Who's significance to the Mod movement in London at the time. The hundred of mods in the audience became a medium through which The Who could let out their pent-up aggression. In these years, The Who soon became the Mod band, the voice of the rebellious teenagers, soon to represent what rock and roll would become: a defiant escape from the previous generation and a defiant statement against it. As I Can't Explain had jumped to the British Top Ten, the band was now ready to record an album. The Who Sings My Generation was built around the title track, also released as a single. The album showcases the raw style of the band early in their career. There is noticeable influence of R&B, blues, and Motown, added into the Who's style of power rock. Its lasting legacy to music is undoubtedly My Generation . This song displays the defiant attitude of the band and Townshend's infamous, â€Å"hope I die before I get old† line. The rebellious nature of the song even became somewhat of an influence on the future punk movement, which would start to see its true beginnings in just a couple years. Also seen here are instrumental statements of Entwistle and Moon. As mentioned before, Entwistle's fills are remarkable. The end of the song features Moon all over the drums, producing a wall of sound that no other drummer of the time could even hope to emulate. The song would also become a key part of their live show for the upcoming years. The single Substitute was released shortly after that album, and met more British success. The song itself is a solid pop tune with great drumming and good vocals. The Band again prepared for more studio work. The Who's next record would prove to be an interesting one, to say the least. Titled A Quick One (in Britain) or Happy Jack (in America), it would expand on the base of The Who to showcase a wide variety of music. The tracks range from the circus type music of Cobwebs and Strange (which features amazing drumming from Moon, it's somewhat of a mini drum solo) to the ten minute mini-opera of the title track, A Quick One . This is Townshend's first experiment with a lengthy piece that centered on a theme. The plot concerns a woman who cheats on her husband while he is away for a long time. Musically, the song moves through six movements that run together successfully. Also on the album were the strange Happy Jack and even stranger Boris the Spider , both of which are solid and are now well known tracks. The most important parts of this album were the fact that the band was certainly showing signs of evolution (which were necessary to further develop and survive as the 60's died out), and the mini-opera concept Townshend was starting to create. This idea would become more important on the band's next album, and eventually reach a climax on Tommy. Their next record, The Who Sell Out (1967), is debatably a concept album that centers on a mock radio broadcast program. Between nearly every song, there is a short mock radio jingle. The album even includes the band advertising certain products in song form, as the title would suggest. There are some rather obvious examples of this, such as Heinz Baked Beans , and other examples that can actually stand alone as solid songs, like Odorono . There is even some dabbing in psychedelia (after all, it was 1967) like on Armenia, City In the Sky . The Who take full advantage of the studio to produce this record, though the music itself still has a bit of the raw essence of the early Who. These early albums do not tend to present the loud raucous Who that their live show represented; instead, there is a strong sense of melody and control. Moon shows remarkable constraint (for him, at least) on songs like Tattoo . Sunrise, I Can't Reach You, and Our Love Was showed Townshend's softer side as a songwriter. I Can See For Miles was the only the album's top ten hit and the only track that got radio play and it features great singing from Roger and typical Keith Moon drumming. However, the real climax of the album is Rael , and religious conceptual experiment. The Who even develops some of the instrumental themes for Tommy on this song (mostly from songs like Sparks or The Underture ). They were now only a short step away from a full-blown concept album. The Who's live show was growing in popularity, size, volume, etc, as they became a bigger band over the last few years. Destroying their equipment was now a standard part of their nightly show. In fact, The Who destroyed so much equipment and gear, that they were actually in debt for a few years, despite the success of their albums and singles. Ironically, the band had stopped smashing their instruments by the time they had enough funds to actually afford doing it. In 1967, The Who performed at the Monterey Pop Festival in front of 200,000 people. Two years before the legendary Woodstock, a festival of this magnitude was a great tool to help launch the band into their upcoming power rock years. In 1968, The Who continued to release singles, including the ever-popular Magic Bus . To help keep momentum, they also released Magic Bus -The Who on Tour , a collection of some early singles and some album cuts not available previously. Through the rest of 1968, Townshend worked on what would be considered by many the band's artistic peak. He developed an interesting concept and a complex plot that moved through the life of a deaf, dumb, and blind boy who plays pinball. Tommy , released 1969, is a double-album and a conceptual masterpiece. The album is known for being the first very successful rock-opera (and one of the first in general). Tommy was met with great commercial success, especially in America. The plot, though confusing at times, is generally easy to follow. An interesting aspect of Tommy is in the religious themes it develops. By the end Tommy becomes such a powerful figure for fans seeking salvation (Sally Simpson ). Musically, the album is unquestionably strong. The Who were able to use great vocal harmonies and soft melodies in combination with their naturally loud and upfront style to produce an ideal mix of the two. Moon is excellent without being over-powering, and Townshend's song writing may have peaked here with impressive lyrics throughout the whole album. There are also instrumental movements like Sparks and The Underture , both of which relate to a strong musical theme. Combined with unbelievable songs like Amazing Journey, The Overture, Acid Queen, Pinball Wizard, Christmas, I'm Free, We're Not Gonna Take It , and a great album structure, Tommy is an album that by itself would have made The Who's career great. Tommy was the peak of the early Who, and soon the band would undergo changes that would dominate their style in the 70's. Touring to support the album, their live show grew in magnitude. Often they would play the entire album all the way through, each night reproducing the epic plot. 1969 also brought about another event that would have lasting effects on The Who: Woodstock. The legendary music festival was the basis for further evolution in the band's sound. The power of their live show was now all but unmatched, and it thrived off performances of epic songs such as the See me, Feel me climax. Roger Daltrey especially evolved during this time. In these years, he became Tommy to the audience, a sex symbol and a leader of the band on stage. Not to say that he was outshining the other members, however. In 1970, The Who decided to d0cument their astounding show with their release of Live at Leeds . The original LP featured rousing versions of Summertime Blues and Young Man Blues , along with a 15-minute version of My Generation that experiments with the Tommy themes. This album is regarded as one of the best live albums ever released, and it's no wonder why. It is still widely considered one of the best live performances ever recorded. A two-disc Deluxe Edition of the album is now available, which features Tommy performed almost in its entirety. Later that same year, The Who also played at the gigantic Isle of Wight Festival. With over 600,000 fans in attendance, The Who delivered a spectacular set. The material is similar to that of Live at Leeds , with new songs like Water, I Don't Even Know Myself, Spoonful/Twist and Shout , and an abridged version of Tommy . The show is now available on DVD as well as CD. The Who's momentum in 1970 to 1971 was also supplemented by the release of Meaty Beaty Big and Bouncy , a collection of early singles, as well as the release of The Seeker as a new single. The new song gave audiences a feel for the type of sound that The Who would produce during the upcoming years. After the release of a record that stretched the idea of what was possible by four guys on a stage with just their instruments, The Who decided to use the studio to their full advantage on their next album. Synthesizers drive the album, and there use here was one of the first times a band used them so effectively. However, Pete was having difficulty with the album's concept. Townshend's original idea was a project titled Life house , which supposedly dealt with science fiction and a utopian society, but the idea was becoming increasingly complex and spiralled out of control. In response to the stress build up and complications, Townshend suffered a nervous breakdown. After his recovering, The Who picked up the pieces of Pete's failed work and came up with their 1971 release, Who's Next (this album is said jokingly by many to be the greatest failure in the history of rock music). The new album carried a much heavier sound than their previous studio work, and was very synthesizer-drive n. This is evident right from the start of the album. There are definite beginnings of The Who's â€Å"arena rock† era, which would last basically all of the 70's. Hard rock anthems like Baba O'Riley, Bargain, Behind Blue Eyes, and Won't Get Fooled Again all became very popular and received extensive play on FM radio. It also contains popular fan songs like My Wife and The Song is Over . Who's Next is usually thought of as the band's best album, and is probably their most popular. After more touring with the new material The Who were ready to go back into the studio. Determined to overcome his previous â€Å"failure† and do another Tommy so to speak, Townshend prepared to create another complex concept album. He moved through many possible ideas, each time getting involved in them for a period and then abandoning the concept. Eventually, Townshend settled on looking back at the time he knew best: the Mods. The double-album Quadrophenia was crafted together and released in 1973. The album's concept dealt with a youth, Jimmy, growing up in 60's and struggling to find himself in a mod society. Despite starting with a much stronger story than Tommy originally had, Quadrophenia's plot suffers from being underdeveloped. Townshend tried to incorporate four vastly different personalities into his central character, each of which reflected a member of the band, but this too was left underdeveloped and only weakened Quadrophenia as a thematic album. Ultimately, the record's attempted concept was too complex for the mass Who audience to understand. The album is also very studio heavy, meaning that its complexities (horn sections, various studio effects, overdubs, etc) made it very difficult for the band to replicate it live, unlike most of their earlier material. Despite these negative points about the album, the music overall is very well done. Standout tracks include The Real Me, The Punk and the Godfather, I've Had Enough, 5:15, and Love Reign O'Er Me. The Real Me features some amazing bass playing, even by Entwistle's standards, and Love Reign O'Er Me showcases Daltrey's undeniable power and the emotional climax of the album. Quadrophenia also features what may be Keith Moon's best studio drumming. However, the inability to reproduce the album's sound on a tour would prove costly for the group, and caused them to take a step back. After Quadrophenia , The Who began to drift apart slightly. Townshend and Entwistle were both interested in their own solo projects. Pete began to drink excessively, a habit that would plague him for the next several years. Moon was enjoying his rock star lifestyle of substance abuse and like Townshend, this would cause problems for him in the next few years. Regardless of this, Pete continued working on songs for The Who and for their next album. During their off year in 1974, The Who released Odds and Sods , another singles and album cuts collection spanning The Who's career to that point. The band goes back to the basics on The Who by the Numbers , released 1975. The complex arrangements of the last album were replaced by basically pure rock music. Townshend's lyrics were very emotional and personal. The album and its subsequent tour were both hits, but it did not stand up the level of their past four releases. The record's strongest tracks were Slip Kid and Squeeze Box , with a number of other expressive songs like They Are All in Love and How Many Friends . After the tour, The Who was exhausted and artistically worn-out and agreed to take an extended break. Very little would be heard from the band until they came back together in 1978 to work on their new album. The resulting record would be Who Are You , which was a relatively big success. However, the album is plagued with problems and inconsistencies. Alcoholism and substance abuse were taking their tolls on Townshend and Moon, and although their instrumental ability is still intact, there is the sense that the group is starting to fade. Moon especially during this time was very flakey. It was questionable whether he would turn up for sessions or not. Sometimes he would even forget parts of his drumming and have to relearn things in the studio. The album relied heavily on synthesizers and complex arrangements, and in some cases these are certainly overdone. The title track is the album's biggest accomplishment. The commercial success of the record may have triggered The Who's comeback, but it was not to be. On September 7, 1978, Keith Moon overdosed on a drug that was helping him get away from his alcoholism, and died. Losing a band member like Keith Moon almost immediately implies that the band would not continue. Moon was a defining aspect of The Who for nearly 14 years, and he was certainly not replaceable. Almost no drummers could bring to a band what he brought to The Who. However, the surviving members elected to continue playing. Later they would all agree that The Who in fact did end with Keith Moon's death. Kenney Jones, formerly of the Small Faces, was hired as Moon's replacement. Keyboardist John Bundrick was also added to the group, and they began working on new material and set up for a tour. They gained momentum through the release of The Kids Are Alright, a collection of video footage of the group's entire career. But their momentum and goodwill was crushed when they were informed about the deaths of 11 people after being trampled in a Cincinnati accident. Townshend fell deep into drug use now, and had an almost fatal encounter with heroin in 1981. Daltrey and Entwistle worked on their solo careers, but met limited success. The band reformed to release Face Dances (1981) and It's Hard (1982). Though with some standout material (namely Eminence Front ), the albums pale in comparison to The Who of ten years ago. Their 1982 Tour was supposedly a goodbye to fans, as they were basically packing it in. The remainder of the 80's saw numerous Who collections emerge, and finally in 1991 the band brought together a successful 4-disc box set. The three core members continued their solo careers, and have reunited a few times in the 90's for brief tours and various benefits. When it looked as though the group was gaining steam, John Entwistle died in June of 2002. The Who's lasting legacy to rock music is one of the greatest ever left. They did what no band had done and very few have done. Between the early mod Who, the guitar-smashing mid 60's Who, the concept/thematic album Who, and the unyielding arena-rock Who, few bands have changed as much as they did and covered so much area in music. Their legendary live show is still though off as one of the best rock has ever seen. With the super talented musicians they had, it is no wonder that The Who were able to produce so much good music and influence so many bands and artists of their time, and even now. Their music will indeed live on forever.

Traveling by Plane and by Train

Traveling by plane and by train When traveling over states or over countries there are three main ways of doing so, a flight, a train ride, or driving yourself. I guess you could walk or run but, I'm talking about cross country travel. There are expensive and inexpensive ways of travel, some fast, some slow, most fun, others boring. In the developed countries, traveling by trains and traveling by planes are more popular than other transportations because they are convenient. However, traveling by train also has some differences from traveling by planes in some aspects: speed, cost and comfort.The fastest way of travel would be by plane, if time is a major issue. A flight can also be easier to schedule, there are hundreds of flights leaving every half-hour, in every direction to and from almost every airport in the world. For example if you choose a plane to go to San Francisco from Sea-Tac, it takes two hours to get there. In contrast, it would take a couple of days to go a cross cou ntry by train. If you choose a train from Seattle to San Francisco it takes almost twenty-two hours to arrive there.Also trains are slow, sometimes even slower than a car. So trains are not a good choice when timing is an issue. Moreover, it is harder to schedule for riding a train, because trains are not available any hour you want them, for instance if you choose a train to go to Vancouver the train are available on specific times, early in the morning (about 8. 30 AM), in the afternoon (about 3. 25 PM) and at night (about 7. 40 PM). The down fall is that a flight is also the most expensive way to travel.A flight from California to New York (round trip) could cost anywhere from $500. 00 to $2,500. 00+, depending on which class (or section) you purchase your ticket for. On most commercial planes there are three sections of seating, and where you sit depends on what you are willing to pay. The best section is first class; which is very luxurious. This is the most expensive section t o sit in. It has more leg room, larger and softer chairs, better service, and hand prepared meals instead of the processed food the rest of the plane gets.Next is coach or business class; which is the middle section, it is somewhat luxurious. You get some leg room, descent service but, you still get processed food. For anyone who wants real food better spend a little extra money and fly first class. At the back of the plane you will find the economy class; which is one of the cheaper ways to fly. The service is not great, the leg room is non-existent, and you are one of the last people to get off of the plane when it lands.So, you are one of the last ones to get to the baggage claim, by the time you get there either your bags have passed by, or you are stuck behind thirty people who have no clue about what they are supposed to do, so it takes you that much longer to retrieve your bags. On the other hand, when you travel by train on a cross country trip you would have sleeping quarte rs; which would have a bed and bathrooms for yourself. During the ride you could stay in your room or roam around to the different cars; which have various uses.Traveling by train can be very relaxing because you can sit by a window while having a meal or snack and enjoy the view of the countryside, or engage in conversation with another passenger at the bar while having a drink. You can enjoy your trip with a very cheaper deal. Traveling by trains and by planes both have advantage and disadvantages. If we just want to save money, we will travel by train; but if we want to save time, we will turn to the plane. It is up to yourself to choose the right one by keeping comfort, cost and timing all in your mind.

International Strategies an Oranizational Design Essay

International Strategies an Oranizational Design - Essay Example s the responsibility of the CEO to conceptualize and chart the strategic plan of the business to ensure the health and viability of the organization under his direction. Below him are functional managers whose leadership, -- such as in marketing, finance, production and R&D -- will help enable the company to achieve effective results through division by specialization. Despite lack of general management orientation, they are important role players in the implementation of the overall strategy of the business. Because of the level and intensity of competition in the global markets, the companys international strategy must be prepared carefully and employed dynamically so that the company can survive and earn above-average returns in both the short and long term. The global planning process starts with the CEO taking the initiative or recognizing the need for a global strategic planning. While plans can exist solely in the mind of the CEO, a formal and rational planning process is necessary in order to obtain participation and commitment of those who will execute the plan. The major activities in such planning activity involves the following: 1) defining the mission and major goals and objectives of the organization, 2) analyzing the internal and external environments, 3) choosing the business model and strategies that will align or fit an organizations strengths and weaknesses with the opportunities and threats of the external environment; 4 adopting the organizational design or structures of the organization, and 5) the establishing of control systems to ensure proper implementation, monitoring and evaluation. A feedback mechanism may suggest changes in the components of the plan so that corrective action can be carried out. A SWOT analysis will identify the fit between the existing resources and competencies of the organization and the opportunities and threats in the external environment. What is perhaps of major importance is for the organization

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How the story of Cinderella has developed over time - Essay Example other literary tales, Cinderella came from an earlier oral tradition of stories that were recurring in different cultures around the world and they still show a lot of similarity even though the total known variants are more than seven hundred. There are different versions that have been made in to film at various points in time, and they include A Cinderella Story, which was a film that was directed Mark Rosman in 2004, Another Cinderella Story that was produced by Damon Santostefano in 2008 and Ever After: A Cinderella Story that was directed by Andy Tennant in 1999. Some versions that are in the form of books are The Rough Face Girl that was written by Rafe Martin and came out in 1992 as well as The Egyptian Cinderella, which was written by Shirley Climo. In all the versions of the Cinderella stories, the heroines are portrayed to be living in the middle to upper class societies and having loving fathers that are proper to their characters, birth as well as other traits but who ultimately leave or are forced out in one way or another. The heroines therefore, must prove themselves and participate in adventures or engage in work that will enable them to go back to the class and environment that they are familiar with. In the contemporary versions of the fairy tale the actresses that play the part are with no doubt beautiful, the attention is mainly drawn to the strength they possess, their knowledge as well as integrity as characters who are in charge of their own fates. The main difference that exists between the Cinderella tales that exist in the contemporary times and the cultural Cinderella is that they are set in varying times but the similarities in the tales outweigh the differences. All the central characters have a distinct visual appeal to her that makes her unique and stand out. For instance in Another Cinderella Story, Mary has hair that is dark brown in color while the others have hair of a lighter shade. The Rough-Faced Girl on the other hand

Project Revisions Essay Example | Topics and Well Written Essays - 500 words

Project Revisions - Essay Example There are no specifics on what type of infrastructure already exist in the park and what are the current conditions of the facilities. The vendor included within his contract that he is only responsible of the new equipment within the park. There are no measures within the plan to clearly identify the equipment the vendor will install. In the beginning it might be simple to differentiate between new or old equipment, but in the future the distinction will not be as clear. Play Place needs to perform a full inventory count of all machinery and equipment preexisting inside Child City before installing any equipment. Play City must stipulate within the contract the exact coordinates where the new equipment will be installed. The contract stipulates that Play City is not responsible if anything happens due to the previous infrastructure. That is a good clause, but the entire city knows that this rehabilitation of this project is based on Play City’s involvement. The company should not install anything until they make sure that any equipment installed inside the facilities is up to the company’s security and quality standards. They must perform a full audit of the facilities before proceeding with the project. The city is currently responsible for performing soil and water inspections of the facilities. The current plan does not specify exactly when these inspections will be realized. Play Place under no circumstance can start the project without proper inspection since a bad soil sample could cause a faulty installation of the playground systems. This factor could delay the project. To mitigate this risk either Play Place or Child City should hire an independent contractor to perform the tests instead of relying on the government of the city. A risk factor within this project is child safety. The Child City Park is designed for children of all ages. The Play Place equipment to be installed is designed

The Effects of Leakage Radiation from X-Rays Coursework - 120

The Effects of Leakage Radiation from X-Rays - Coursework Example The paper reveals the contribution of Heinrich Hertz to the history of radioactivity through the discovery of the presence of radio waves. However, it was Henri Becquerel, who conducted further studies on the beneficial effects of radioactive waves. The paper reveals that the work of the two scientists led to the discovery of the possible uses of radioactivity. Madame Curie is credited for having carried out researches that led to the discovery of more uses of radioactivity. The paper also reveals the contribution of Thomas A. Edison about the use of the most effective calcium tungstate-based option in the radiation process. Hal Gray is credited for having discovered the health-related use of radioactive waves while Herman Muller was the scientist who is credited for the discovery of the fact that radiation directly contributed to the production of new genetic traits.Radiation refers to the process through which energy is emitted in the form of waves or particles. Radiation pioneers played a very important role in radiation history effects. Scientists started making the first discoveries about radiation and atomic structures in the 19th century. A scientist by the name Wilhelm Conrad Roentgen is credited for the discovery of the basic properties of X-rays. Henri Becquerel was the one who first discovers radioactivity. All these discoveries and studies had a significant effect on the history of radioactivity. From the ideas that the pioneers discovered, other scientists are able to discover more about the use of radioactivity. In comparing the understanding of the concept of radioactivity during the 19th century, and the understanding of the same currently, it is evident that there is a significant improvement in the understanding and application of radioactivity in various fields.

Human Resources Quiz Assignment Example | Topics and Well Written Essays - 1000 words

Human Resources Quiz - Assignment Example The value to the organization is encouraged and motivated employees if positive feedback is offered that can lead to better competitive advantage and human capital development. It builds productivity in worker groups and promotes teamwork if performance is linked with reward or discipline systems. Performance management helps leaders and managers identify better methods for improving motivation and loyalty and also sets important standards for how to reach important long-term goals and satisfy the corporate mission. The value for the individual is better cooperative behaviors that build teamwork, better relationships with the human resources manager and line managers, and gives them opportunities to develop skills. Results-based rewards can build self-confidence and esteem. If the job criteria is clearly listed and they understand, through the performance management system, how to reach goals, the employee will feel valued and more empowered. Question 2 The term business is behavior means that in order for a company to be successful, it relies on the talents, ambitions and productivity of workers. Employees need to have a positive attitude in areas of customer service and in terms of their relationships with co-workers and management staff. ... Unbreakable behavior laws are those behaviors that do not change over time and have to do with human behavior internally. There are fundamental inherent beliefs that do not change as related to culture and background that are created by family or lifestyle that will not change without significant effort on behalf of the business leaders, therefore considered unbreakable. Behavior is key to quality because of the many outputs that a business relies on to be successful in achieving its goals. Quality means satisfying customers, making sure their jobs are performed properly the first time, and even in relation to training packages. Employees who are not motivated will exhibit poor behaviors and the quality of their work will be lessened. Therefore, human resource managers must try to satisfy employees with appraisal-based rewards or simply improving their job environment so that they remain loyal. Without these elements, there is no quality outputs. Question 3 Pinpointing is a precision effort to identify specific goals or targets and then setting about the task of developing programs to support what has been discovered through this research. It is an exacting science of understanding in exacting detail the behaviors that one wants to be able to influence. Pinpointing is ensuring that the human resources manager does not get off track and develops only the type of training or development needed to reach a very specific goal. For example, if a company needed to reduce costs in the customer service call center, they would only target this division and focus on job roles at the individual level to identify areas where savings can be found. It prevents duplicating efforts and helps to remain specific before developing an appropriate program of action. Pinpointing applies

Motivation Assignment Essay Example | Topics and Well Written Essays - 250 words - 1

Motivation Assignment - Essay Example Extrinsic and intrinsic motivation differs in different contexts. For instance, in the workplace, extrinsic motivation comes from either monthly or weekly salaries. On the other hand, the source of intrinsic motivation can be from the desire to build one’s skills. Schools have different ways of motivation (Sansone 27). These include good grades in the examinations and exemplary teaching methods from tutors. Back in our homes, nice comments from our parents are great sources of motivation. This gives someone a sense of belonging. Consumer motivation is an important aspect in any project or business venture. It is an essential tool because increases the number of consumers and profits. This means that managers have to be keen to know what fully satisfies their consumers. They should seek to know the sources of customer’s dissatisfaction (Sansone 54). To motivate customers, managers have to try to know the areas of improvement in the delivery of services. These may include the features absent in the offered services and the charges. Total consumers satisfaction promises positive impact to the growth of the ICON Health and Fitness. It is evident from the above discussion motivation is a great source of energy to succeed any

Gender Gap Essay Example | Topics and Well Written Essays - 1500 words

Gender Gap - Essay Example Some women are very interested in female equality, some are apathetic, and some stand firmly against it. This study further concluded that the more education the father has, the more likelihood there is that the daughter will be a feminist. Sexism is a process based on historical traditions and stereotypes. Sexism is the process of assigning life roles according to gender. The basic institutions of socialization are education and the family. Sexism begins in the family. The behaviors associated with sexism are so deeply ingrained into our minds that sexist behaviors are generally unconscious. Both men and women practice sexism in their daily behaviors by means of speech, dress, attitudes, and goals. â€Å"Unfortunately, the potential for harm is great, as gender bias in children’s literature historically has been widespread. Early studies of picture books from the 1970s and before have shown that under-representation of girls and women and gender-typed character roles are pre valent in a variety of samples of children’s books but under-representation was not as severe†. Sexism respects neither race nor color nor culture. It can be compared with racism in that it identifies a portion of the population and designates them "different" and, therefore, inferior. Sexism involves the combination of power and prejudice. Male dominance and female passiveness have remained in cultural, institutional, and individual practices even though technological advancements have negated strength and speed as required factors of dominance.... Still another significant factor determined by this study is that the higher the educational level in the home, the more likely girls are to believe in equal rights. The following paragraph is less than 1 page Sexism is a process based on historical traditions and stereotypes. Sexism is the process of assigning life roles according to gender (Berggren 2006, p. 132). The basic institutions of socialization are education and the family. Sexism begins in the family. The behaviors associated with sexism are so deeply ingrained into our minds that sexist behaviors are generally unconscious. Both men and women practice sexism in their daily behaviors by means of speech, dress, attitudes, and goals (Berggren 2006, p. 134). "Unfortunately, the potential for harm is great, as gender bias in children's literature historically has been widespread. Early studies of picture books from the 1970s and before have shown that under-representation of girls and women and gender-typed character roles are prevalent in a variety of samples of children's books but under-representation was not as severe" (Hamilton et al 2006, p. 759). Sexism respects neither race nor color nor culture. It can be compared with raci sm in that it identifies a portion of the population and designates them "different" and, therefore, inferior. Sexism, like racism, involves the combination of power and prejudice. Male dominance and female passiveness have remained in cultural, institutional, and individual practices even though technological advancements have negated strength and speed as required factors of dominance. Society, being codified by men, decrees that the female is inferior (Elgar 2004, p. 876). The problems of

JULIO CORTAZAR Essay Example | Topics and Well Written Essays - 500 words

JULIO CORTAZAR - Essay Example The picture that evokes several meanings in Roberto’s mind becomes an obsession. Roberto becomes confused, he said, â€Å"Nobody really knows who is telling it, if I am I or what actually occurred or what Im seeing... or if, simply Im telling a truth which is only my truth† (Liukkonen). Cortazar’s ‘Las Babas Del Diablo’ discovers the uncertain difference between realism and its representation, illustrating to his readers that the two are merely the mind’s perception of the experience (Coupe). The 1966 movie ‘Blow Up’ by Michelangelo Antonioni, stirred worldwide curiosity when shocking sex scenes and smoking-pot vistas were featured (Waldman). The successful movie creatively questions reality and imagination. Thomas (David Hemmings) blows up the photo of the lady (Vanessa Redgrave) and the middle-aged lover in the park and finally discovers or perceives that the lover was actually lying dead on the ground and not so far away was a man in the shadows, holding a gun. Thomas believes that he actually witnessed a murder. He is able to expose pieces of reality, however, he resists searching for the truth (Waldman). Antonioni made it clear in this film that reality is non-existent if perceived objectively. Viewers have to find out for themselves the strength of their personal understanding of the film. The movie ends with scenes wherein Thomas chooses to be with the team illusionists instead of lingering in his secluded reality (Jardine). The extensive gap between the movie and the short story ranges from the theme, the setting, the protagonist’s profession, to the message (Huddleston). Cortazar’s story which happens in Paris, tags on phantasm and passion, whereas Antonioni’s film which takes place in London, speaks of the superficial faà §ade versus realism and build around it a puzzling story of murder which is left unsolved and open to the

Business plan Essay Example for Free

Business plan Essay Introduction Selective marketing strategy Most of the small business or businesses seeking to enter into new venture like creative technology seeking to enter the American headphone market will employ select marketing with the main objective being to get higher returns on their marketing investments. To achieve this objective, creative technology should strive hard in knowing their customers in the basis of their origination, who they are and where do their products do well (Homburg, etaal, 2009). Once they have that in mind, then they will try to maximize the best performing market segment, to realize these high returns on investment (ROI). The other vital objective of creative technology is to eliminate the guess works and the wastes involved in new venture and replace them with specific targeted efforts. This will ensure that they reduce on the operating cost and maximize their returns on investment. Also, owing to the luxury nature of the product that Creative Technology is to introduce in the United States market, they should gravitate towards these selective marketing as their product target a very limited population segment. Creative Technology employs this type of marketing to achieve their objectives as this product which they want to engage in is not for everyone and so they want to ensure that the message meets the right consumers and so reflecting in increased sales. Mostly, Creative Technology might include a glossy ad in the magazine and televisions. This is so because most of the population would be uninterested with luxury goods adverts. Moreover, Creative technology should employ tactics to differentiate the product from other brands in their category of products. This entails at classifying a brand as being more superior to other competing brands. This will involve stressing the quality of brand and design on their historical relevance and the longevity of the brand. In this approach, they will strive to paint the other competing products as unreliable, generic as and of a lesser quality than their own headphones (Homburg, etaal, 2009). This will ensure that Creative Technology meets its objectives of high returns on investments. This is so because it will reduce the extra cash and time spent on advertising messages directed towards consumers who may otherwise not be interested in the product. Also in addition to making this product stand out, specialized focus on specific market areas can help in building product’s reputation and ensure that this product has a long term fostered loyalty. Target Market Creative technology will then employ the tactics of target market selection in order to engage in the market which they are sure that their product will sell. There are two important factors which they should consider in doing this. These include; the attractiveness of the market segment and also how the segment will fit their objectives and resource capabilities (Shaw, E. 2012).. When they are selecting the target market, they should consider the following aspects. The size of the segment; this basically entails to the number of their customers that are in that population. When they ascertain that the segment has a considerable number of people then they can choose to invest in it and the vise versa. The other aspect which they should also consider is the growth rate of the segment. This will help them to determine their future prospect in the market. Also, they should be at a position of determining the level of competition in the population that they want to invest in. this will enable them decide their product in a manner that they will be more appealing than that of their competitors. In doing so, they will also know the loyalty of the customers in the competing brands and hence know the strategy of invading this market segment. In addition they will be at a position of determining the attainable markets share if they got the knowledge of the competitor’s expenditure in promoting their brands. Given the size of the population, they should also ascertain the required market share so as to break even and the profits they expect from the sales in the said segment (Aaker and David, 2008). To obtain this information, market research and analysis is vital for Creative Technology. For instance, buyer intentions, test marketing, sales estimation and analysis in demand is very useful in determination of sales potential. The micro and macro environmental variables on the segment should also be put into consideration (Shaw, E., 2012). It is very important for the Creative Technology to note that larger segments are not advisable for targeting as they will already have more competition. It could be more profitable to invest in two or more small segments with little or no competition. However, if the firm is sure of developing a competitive advantage like patent protection, they can engage in larger market segments. Target Market Strategies There are different marketing strategies that should be employed by Creative technology in their endeavors of choosing a market strategy. These strategies include; Single segment strategy: this strategy is also referred to as concentrated market strategy.Here one market segment is served as opposed to the entire market. It is a strategy which should be employed by smaller firms with little resources. Selective specialization: it is a multiple- segment strategy and is also referred to as differentiated strategy. Different market segment are served with different marketing strategies. Only the promotional message varies with the product not being the same in these markets. Product specialization: In this strategy, the company specializes in particular products that tailored to different market segments Market specialization: here the company will specialize in a single market and serve it with varied products. Creative Technology cannot employ market specialization as it is planning to employ only one product, the headphones. Full market coverage:   Here the organization tries to cover the whole market. It is mostly achieved either through mass marketing where a single undifferentiated market mix is employed to the entire market or by a differentiated strategy in whicha different mix is offered to every segment. Individual marketing strategy: this is a strategy which has been employed recently owing to the technology where market mix is tailored in accordance to the individual consumer (Brian Solis,2011). For the Creative Technology to remain competitive in the market and realize high returns, it should always target a market that matches its capabilities. Once it has gained momentum, then it can expand by embarking on specialization strategy, tailor the product for different markets. Positioning strategy After selecting the target market, the firm will now embark on deciding on how it will position itself in the chosen market segment. Positioning refers to how the firm wants their customers to view their product. It is about effective conveyance of messages to the target market about the firm’s product or service. Position strategy development The first step is to do a market research. The main aim of this is to feel the features of your product that the consumer wants to feel their presence in the target market of your choice. You research the general features and not the features offered by a particular brand for example headphone features by Creative Technology Company. Once you have identified the features which are preferred by your potential customers and their ranking according to your target customers, the then compile a list of product in that target market offering these features. Then draw a map showing not only the features of the product but also the competitors that offer those products with the same features. It is also advisable to place your product in this map too, for comparison purposes. After this you will have a clear picture on where competitors products are positioned in your map in the chosen target market, you can the make an informed decision on where you would like your product to appear on the map. Position strategy development mostly depends on how the firm will position itself. The firm can take a ‘me too’ strategy and position themselves adjacent to the competitor and allow the customers to directly compare the product features or they can choose a strategy positioning themselves away from their competitors. One way of doing this is by offering a feature absent from the competitors’ products that their market research revealed that the consumers in that market rank as vital. Market mix This refers on how the firm, Creative Technology will distribute their headphones to their consumers. They should plan this strategy so as to distribute their products (headphones) to their consumers at the right time and place. Efficient distribution is imperative if the firm is to meet their objectives. If for any reason they underestimate or overestimate the demand, the firm’s profitability will be negatively affected (Borden, Neil,2013). Choosing the Distribution channel There are two available channels of distribution which include direct and indirect distribution channels. Indirect pertains to the distribution where one uses the intermediaries in distribution. For instance, they can sell to the wholesaler who sell to the retailer and then to the end user. Conversely, direct distribution is where the company will be distributing directly to the end users at the right time and place required. It is mostly preferred as it gives the manufacturers direct control over their products. Choosing a distribution strategy Different products are distributed differently and there are three different distribution strategies which can be employed. There is; intensive distribution strategy which is employed in distributing low priced products, exclusive distribution which involves limiting distribution to a single outlet. This strategy is mostly employed in the highly priced product like vehicles and also may require an intermediary (Borden, Neil,2013).. Selective distribution; here a small number of outlet, especially retailers, are chosen for product distribution. If Creative Technology adopts a selective or exclusive strategy, they should choose an intermediary who is well versed with handling these or similar product and is well know by the target consumers.       Planning assumptions Projected cost and sales Financial tracking is a very vital part of any given business plan. In this financial tracking, one should be careful to note that the programme cost not only refers to the cost of the project but also the cost involved in administering this programme itself. Any project, for instance the Creative Technology’s project of venturing into the US market should contain the expected cost and the return or the sales expected from the same. In addition it should show clearly where the project’s resources will be obtained to make sure that it will not fail on the way. The projected sales and cost is the culmination of all the previous section of the business plan as each section will always impact on the cost and sales hence affecting the whole project finance. For it to create accountability, it should show clearly the firm organization structure so that it may indicate who is responsible for what, who will be making decisions regarding productions, legal compliance and financial management. Sensitivity analysis This is a tool which can be used by firms to examine their effects on the net income whe sales levels increase or decrease. These changes against which the sensitivity analysis is done are the unexpected event or the contingencies I outlined in the contingency planning. This analysis will usually centre its process on the ‘what if question’. Mostly these questions are as the following; what would be the firm’s income if it has a sales forecast of 12%, 16% or 34% higher? Also what can be my firm’s net income is the firms forecast a 12%, 16% or 34% lower than the expected (Helton etaal, 2009). Contingency plan Contingencies are events which are not expected or not expected in the firm business plan. So the company must develop a contingency mitigating strategies or plans in order to be prepared for these unexpected outcomes. This is because these events do not arise from time to time and so they must be ready with these plans in case they occur. These plans entail preparing for crises and for unwelcome outcomes in case they occur (British Standards Institution, 2012). This will ensure that the firm will easily recover these unexpected events. It will also ensure that these impacts are minimized. When drawing a contingency plan, the first step is recognizing its need, and then indentifying all the possible scenarios. After this they must know what the consequences of these crises will be. Then assess the degree which might be caused by these eventualities. After they have done all this then the final step is to choose a risk strategy to employ so that they can mitigate these crisis and lastly do a crisis simulation which is testing their plan. (British Standards Institution, 2012) The firm management should also consider the ‘what if’ question where they prepare scenarios which could arise in the business operations. Some of these questions could include: what if the competitors produce a very powerful product with much favorable features in the eyes of the consumers of the target market? What if the firm does not meet its expectations? What if their competitors employ advanced advertisement strategies than the firm? Etc References Baker, Michael The Strategic Marketing Plan Audit 2008. p. Homburg, Christian; Sabine Kuester, Harley Krohmer (2009): Marketing Management A Contemporary Perspective (1st ed.), London. Marketing basics Marketing strategy based on market needs, targets and goals. Aaker, David (2008) Strategic Market Management Baker, Michael The Strategic Marketing Plan Audit 2008 p. 27 Shaw, E. (2012). Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), 30–55. Pinson, Linda. (2004). Anatomy of a Business Plan: A Step-by-Step Guide to Building Business and Securing Your Company’s Future (6th Edition). Page 20. Dearborn Trade: Chicago, USA. A. Simon, Rational decision making in business organisations, American Economic Review Borden, Neil. (2013)The Concept of the Marketing Mix. Brian Solis(2011) Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley Sons, Inc. pp.201-202. Koichi Shimizu (2003)Symbiotic Marketing Strategy,4th edition, Souseisha Book Company. Intrieri, Charles (10 September 2013).  Business Contingency Planning. Flevy. Retrieved 29 September 2013. British Standards Institution (2012). Societal security – Business contigency management Systems – Requirements: London Saltelli, A., Ratto, M., Andres, T., Campolongo, F., Cariboni, J., Gatelli, D. Saisana, M., and Tarantola, S., 2008,  Global Sensitivity Analysis. The Primer, John Wiley Sons. Campolongo, F., J. Cariboni, and A. Saltelli (2008). An effective screening design for sensitivity analysis of large models.  Environmental Modelling and Software,  22, 1509–1518. Fassà ², Alessandro ()  Sensitivity Analysis for Environmental Models and Monitoring Networks. Preprint J.C. Helton, J.D. Johnson, C.J. Salaberry, and C.B. Storlie, 2009, Survey of sampling based methods for uncertainty and sensitivity analysis.  Reliability Engineering and System Safety

Green Building Technology Essay Example for Free

Green Building Technology Essay 1. Introduction Would there be a technology that can benefit nature and human beings at the same time? Conventional belief over the use of technology is that nature is sacrificed and used up for the sake of human beings. However, technology is not simply about efficiency anymore, and its associated grounds are expanding. Concern over environment is one of the most prominent ones, and ‘Green building technology’ falls under it. Green building technology aims to create environmentally responsible buildings or housings throughout its life span, while using the resources available efficiently. It involves the whole process of building certain structure, covering the processes of design, construction, operation, maintenance, renovation and deconstruction (EPA). In short, it is construction technology that tries to optimize environmental sustainability and efficiency while not giving up the necessary qualities of living spaces. Idea of Green building arose as OPEC oil embargo occurred in year 1973 with an Initial goal of reducing its fossil fuel usage. This being a motive, further researches was done by different groups and green building came into housing trend (Marble Institute) After that, there had been increased attention and development of green building technology. People are more interested in looking for environmentally friendly housings and many governments are promoting it through different kinds of green construction standards. Yet, is this technology really giving us substantial benefit in our daily lives? What kind of benefits, in specific, is it providing? What would be the processes of achieving such impacts? Even though this technology does not have a long history, it is already causing changes in reducing energy and resource usages; economic and social benefits are in rise too. Green building has substantial positive effect in both environment and economy, with potential for better outcomes in the future. This can be supported by numerous facts and application of technology. Specific applications of controlling energy usage leads to outright reducing of resources used in construction, which in bigger ground, leads to overall change of human society. 2. Functions in Resource Conservation 2.1 Background The need to conserve natural resources arose from several natural changes in climate. First major change was the global increase of temperature, which also caused devastating natural disasters. (Figure 1) For example, this diagram from NASA’s investigation implies that until the point of 1990s, at least there were below-zero global temperature anomaly. But it has exceeded the point of 0 degrees Celsius since then, reaching higher points. This caused problems like shifting natural characteristics for some countries (i.e. gaining more tropical climate, while the area doesn’t fall under tropical area) and extreme weathers like heat waves leading to hundreds of casualties (IPCC). Stanford researchers predicts summers will keep getting hotter for the next 20 years (Rust,2011) Additional problems of high energy dependencies and its consequences are not negligible too. Oil prices have doubled since 10 years ago with annual increase of 25% between 2004 and 2008 (Bauer, 2010). For countries who import their energy resources, reducing the energy usage and saving money is a big concern. High dependency in energy usage often causes crisis in some special crisis situations. It could be financial, political, or literally natural disaster. While so, housing alone takes up major portion of total energy usage. According to United States’ Environmental Protection Agency (EPA), it accounted for 38.9 percent of total U.S. energy consumption in 2005. In year 2006 it took 72 percent of total U.S. electricity consumption and this number will rise to 75% by 2025. So it can be seen how change in managing housings can lead to positive changes (EPA). Green building technology tackles against these problems with many different technologies, adopting them appropriately for each aspects of energy conservation. While so, 2 examples that directly fight against specific aspects are brought up here. 2.2 Heat Control Firstly, it has been said that the heating and cooling process of a household heavily uses electricity and causes substantial carbon emission. Following are statistics stated by EPA: †¢ The average household spends at least $2,000 a year on energy bills — over half of which goes to heating and cooling. †¢ Out of the total energy consumption in an average household, 50% goes to space heating, 27% to run appliances, 19% to heat water and 4% goes to air conditioning. The numbers are self-explanatory; heating and cooling alone is a big part of whole energy consumption. Temperature control technology for green building enables reducing such consumption and carbon emission. During summer the sun light directly enters through houses through windows or hits the surfaces of outer building and heats up the whole construction. Four factors affect heat accumulation in a home: solar heat gain, internal heat gain, air leakage, and temperature difference. To solve these problems, approaches such as using shades, changing color of outer building, change of roof structure, reducing internal heat generating sources (ex. Electronic equipment), and better use of spaces for air ventilation are used. Today’s buildings also use machine controlled ventilation system or, manual adjustment of ventilation openings to control the heat (Bauer, 2010). On the other hand, during winter it is important to keep and gain every possible heat. A simple method like building the houses facing towards south or optimizing use of sunlight would be the most well-known methods. Additionally, methods of ‘loading up’ the heat into the building are also used, which is using methods like using atria or double faà §ade- dual dimensioned surfaces like windows or wall surfaces- which can support the heat insulation by 20% (Bauer, 2010). As a particular example, window films are proven to be effective in solar radiation cut, reducing the heat level entering a house. The benefit of windows films is clear; it reflects the sun radiation that causes heat and let the room keep cool with less efforts, in terms of both cost and energy usage. This means less air conditioning is used and less energy is consumed. It is proposed by Solar Gard ®, that â€Å"Not only do Solar Gard’s architectural solar control window films help cut energy expenditures by up to 30%, its Environmental Product Declaration (EPD) scientifically proves that Solar Gard and Panorama ® solar control window films have a net positive environmental impact worldwide (Solar Gard). These are specific effects of window film proposed by them; 1. One square meter of a low-e wood window, the type with the smallest carbon footprint, has a carbon cost of 253 kilograms. The carbon cost of Solar Gard window film is less than one kilogram per square meter. 2. Solar Gard window film saves 1001 times more GHG emissions from entering the atmosphere than is used and/or created during its manufacture. 3. Solar Gard window film installed between 2007 and 2008 saved 3.6 million tons of CO2 from entering the atmosphere; this is equivalent to the carbon output of 16,350 American families (with four people). This particular products’ such effects can be expected from other window films too. In short, all these heat controlling technologies serve to reduce the electricity usage with additional energy conserving effects of reduced carbon emissions. 2.3 Emission Control Speaking of carbon emissions, there are specific uses of materials that combats them. In United States, housing alone takes 38 percent of the total carbon dioxide emissions (EPA). Carbon dioxide emission is one of the well-known factors that are blamed for the global warming. The famous Kyoto Protocol was established in order to limit this and also to achieve better results with global warming around the world. Choice of materials for constructions is thus carefully chosen from the planning stage, since once used in the process of construction, it is hard to replace them afterwards. Different sorts of materials has different amount of carbon emissions, and in green building that is considered as major criteria. Other aspects of renewability and sustainability are also considered carefully when material is picked. One specific example of such effort would be use of wood for floorings. Wood has its advantage as a building material from its characteristics of low embodied energy, low carbon impact, low pollution emission, and sustainability. Low embodied energy means it takes less efforts and resources in order to get it. Wood, since it has minimal energy processing during harvesting, has relatively lower embodied energy than those like steels, concrete, aluminum, plastic. In terms of carbon impact, it has lower carbon emission than most of other construction materials. Compared to other artificial or metal types or materials, it shows significantly lower level of carbon emission just as shown in figure 2. Figure 2 Basically, this is the most important characteristic of wood usage for green building, and it is listed as the followings in the website of The Solid Wood Flooring Company: * For every tonne of CO2 a tree absorbs from the atmosphere nearly  ¾ of a tonne of oxygen is produced * Over 83% of the timber supplied in the UK is certified to be sustainable * Using wood instead of other building materials saves an average of 0.9 tonnes of CO2 per cubic metre. * An ‘EUR’ wooden pallet stores around 29kg of CO2 taken from the atmosphere during the growth of the tree While metals and other fossil-based materials are not renewable resources, wood can be maintained forever if carefully used. It has to be accompanied by careful forestry planning, but it is definitely one resource that can be continuously re-grown. 3. Impacts 3.1 Social Impacts With all the features that efficiently use the natural energy and resources, green building technology also supports well-being of tenants in the buildings. It typically contributes to improve employees’ and students’ health, comfort and productivity. Indoor Environmental Quality (IEQ)—one of the criteria of the U.S Green Building Council’s LEED-H rating system—evaluates the subtle issue that influences people’s status of mind and body in a space. It has been scientifically proven by related study that people tend to be more productive and contribute better performance in environment with better ventilation and proper temperature control (Abdou, 2006). Figure 3 Just as shown in figure 3, improved working or living condition leads to better work performances. The study sponsored in part by commercial real estate giant Cushman Wakefield, reported 30 percent fewer sick days among one companys employees, and discovered a 10 percent increase in net revenue per employee in another company, after each office moved to LEED-certified buildings. Schools operating in green buildings also demonstrate higher test scores and heightened academic enthusiasm among students (Abdou, 2006) Plus, nature friendly methods and materials used in green buildings proved to ease sicknesses that could occur in daily lives of tenants. It is believed to contribute widely to respiratory problems, allergies, nausea, headaches, and skin rashes. With much emphasis on ventilation, non-toxic, low emitting materials and cutting use of air conditioning, green buildings indeed create healthier and more comfortable living environments, which keep people away from ‘Sick Building Syndromes’ (Fisk, 2002). In summary, all these benefits retrieved from applying green building technology can lead to wholesome social benefit of people, by promoting health initiatives and pleasurable living spaces. Hence it further goes on to the bigger scale of expanding economic ground, by improving productivity and economic activity of the users of this technology. 3.2 Economic Impacts Green buildings are so much more cost effective compared to conventional buildings. According to the USGBC’s LEED rating system, green buildings tend to be 25-30% more energy efficient and more likely to generate the renewable resource on-site. Due to its cost effectiveness, energy saving and easy maintenance, green buildings outperform non-green buildings in the resale market. Basically a newly–constructed green building will perform 10.9% better than its original construction value. Prospective buyers who realize the utility and maintenance cost and are more concerned about the sustainable design of the building will be attracted towards it. Though there is a common perception that green buildings cost a heavy premium over normal buildings, the cost of green design has dropped in the last few years as the number of green buildings has risen. Hence buildings both residential and commercial with sustainable design component continue retaining a high property value in th e retailing market (McGraw Hill Construction, 2010). By continuing to grow in different ground of constructions from the usual ones, green building technology is opening new opportunities for more economic activities with its prospects. As consumers and suppliers become more interested in such technology, it carries much potential for better outcomes. 4. Future Prospects Then would these outcomes continue to exist in the upcoming future too? Green building is getting on the line of popularity within the general public who are becoming more aware of environmental conservation. Governments are encouraging it with various policies and incentives with brandings. It does seem like there are some positive prospects for green building technology to continue to grow in the future. There are supple amounts of factors encouraging such potentials. Regarding the future upcoming green building designs, buildings such as Zero-Energy Buildings are being explored. Zero-energy building (ZEB) is the designation given to buildings that have zero net energy consumption and zero carbon emissions annually. These buildings harvest energy produced on-site to meet their own energy needs. In addition to this, ideas of green schools are also being developed. Certified Green Schools are growing rapidly as part the LEED System. This trend will accelerate as understanding of the health and educational benefits of green schools grow (Yudelson, 2010). On the other hand, research efforts for further protection of environment are encouraging the future growth too. Awareness of the coming global crisis in fresh water supply leads building designers and managers to take further steps to reduce water consumption to increase sustainability. This will be done in buildings through the use of more conservation-oriented fixtures, rainwater recovery systems and innovative new water technologies. Lifecycle Analysis (LCA) examines the impact of materials and will allow architects to determine what products are more sustainable and what combination of products can produce the most environmentally friendly results (GEP, 2011). In 2011, the annual Image Power Global Green Brands Study polled more than 9,000 people in 8 countries (USA, UK, China, Brazil, India, Germany, France and Australia) to analyze consumers’ perception of green products. All participating countries, either developed or developing, indicated that they were quite willing to open up their wallets and pay a bit more for green options in real estate. Most of the informants showed great interest to the green buildings. To be precise, 60% of the surveyed consumers globally intend to extend their green choices more and more to items in the real estate, energy and technology sectors (Longsworth, 2011). By 2013 overall global green building market, both residential and commercial, may more than double in its scale from approximately $36-$49 billion to $96-$140 billion. When looking solely at the commercial and institutional real estate development markets, the green building market is projected to grow from its current occupation of 10-12% of the market to 20-25% (GreenBuildings.com). The future market trends are predicted to continue to grow with certain incentives and initiatives. One of them would be green building technology being encouraged to be used in government sectors. Government offices will need to be transformed into green buildings because of regulatory requirements in many countries. Such need will be the key growth area for green building market. Cash incentives for developers will play a major role in this too. Singapore, Australia, Hong Kong and Japan have developed strong support system and incentives for green building developers, designers and owners. Seeing benefits from such incentives, more experts will enter into green building area, stimulating its growth (FrostSullivan, 2009). 5. Conclusion Green building, regardless its short history, has achieved a lot in a short term. Its variety of technologies gave rise of new solutions for using less energy yet enjoying more nature friendly benefits, and as it get popular, economic and social benefits arose. Specific technologies that have been discussed were temperature control technologies and choice of building materials. Such direct outcomes lead green building’s positive impacts to be applied on overall human society and economy. From the current outcomes of green building technology and its rising popularity, it seems to have good prospects for the future growth too. There are different factors of future designs and economic incentives encouraging this trend, and so further growth followed by more positive impacts can be expected. These all consequently support the idea; green building has substantial positive effect in both environment and economy, with potential for even better outcomes in the future. Still, there are problems and limitations of green building technology that we have to consider about for the moment. It is a new born technology and yet to be fully developed. Hence full green buildings that incorporate much of the technology are prone to be accused for its high costs as mentioned before and also its insufficient development of efficiency are often pointed at as something unworthy of further developments. Nevertheless, its future potentials cannot be abandoned simply because of its current limitations. Since the initial goal of green building is to reduce human use of natural resources and promote sustainability, current green building technology should be pushed on for further developments that can solve problems at the moment and so forth move on to achieve its goal in an even better way. Besides, its potentials are sufficient to predict better efficiency and profound benefits for our society. Hence green building technology should be acknowledged for its supportive impacts on environment not only for the current moment, but also for the upcoming future that will aid human beings to continue to live on without exhausting the natural resources.

Rises in Rates of Cesarean Section Births

Rises in Rates of Cesarean Section Births In recent history, advancements in medical technology have resulted in an increase in labour and birth interventions. This has in turn, greatly increased caesarean section rates. Birth was once a natural, normal event in a woman’s life, however this has been replaced by a maternity system where intervention is routine and interferes with the normal physiological birth process, putting women and their babies at risk unnecessarily (Romano Lothian, 2008). Normal birth is associated with the best emotional and physical outcomes for women and their babies (New Zealand College of Midwives, 2009). However women have lost confidence in their own ability to give birth without the assistance of technological interventions. Where midwives previously spent their time supporting and comforting labouring women they now spend their time managing technology (Romano Lothian, 2008). This essay will discuss factors which promote or adversely affect the normal physiology of birth and how we can promote the normal physiology of birth within a public maternity hospital setting. Environmental factors which may negatively or positively affect the normal physiology of labour will also be explored. Normal physiological birth follows a natural sequence. Regular painful contractions of the uterus, stimulate and progress the cervix to efface and dilate along with foetal decent. This results in the spontaneous vaginal delivery of the baby and the placenta without complication to either mother or baby (Page McCandlish, 2006). It can be difficult to facilitate normal physiological birth within an environment dominated by a medical approach, where technology and medical expertise are highly valued. The midwife leaders need to show strong leadership to support all midwives. Midwives need to be well educated and competent in the facilitation of normal birth to increase the rate of normal physiological birth (Midwives experience of facilitating normal birth in an obstetric-led unit: a feminist perspective, 2009). Many of the factors that promote normal physiology are environmental in nature. When women are in labour they are extremely sensitive to feeling observed, disrupted or disturbed, this disrupts the natural hormone responses and progress of labour. Women generally find a warm environment preferable so that they feel comfortable to take off their clothing if they wish to do so. When women labour in a calm and quiet environment they feel a change in consciousness to a more primitive brain where birth instincts take over. Privacy and a home like environment also help to facilitate normal birth (Sara Wickham – Midwifery: Best practice, volume 5, 2008). Migrant women have reported that privacy is of particular importance to them (Hennegan, Redshaw Miller, 2014). Women benefit from freedom of movement during labour (Thies-Lagergren, Hildingsson, Christensson Kvist, 2013) and if given the opportunity will instinctively choose a variety of movements to help them cope with labour inclu ding walking, swaying, standing, leaning and the hands and knees position. Allowing freedom of movement benefits the mother in a number of ways including comfort, shortening labour, increased uterine contractions and less need for pharmacologic pain relief. It can also correct poor progress, malposition and sometimes foetal heart rate anomalies (Romano Lothian, 2008). When women push spontaneously without being coached they are less likely to require suturing from trauma and have less pelvic floor dysfunction than women who are coached to push (Romano Lothian, 2008). The AWHONN (2013) recommends women should not push until they feel the urge to push and should do so spontaneously without direction. Women’s experiences of control during labour and birth are overwhelmingly associated with their involvement in the decision making process (Christiaens, 2010). The process of writing a birth plan also increases a woman’s feelings of control as it gives her the opportunity to think about possible scenario’s and plan her responses and choices (Kuo, Hsu, Yang, Chang, Tsao Lin, 2010). Freedom to move around, scream out or make decisions about who enters the birthing space contributes further to the perception of control (Ford, 2009). Women also feel more in control if they have access to information during labour (Tiedje Price, 2008). Health care providers can help to facilitate a woman’s access to information by answering any questions she may have allowing her to make informed choices. When women feel a sense of personal security, derived from feeling respected, trusted and supported by the health care provider who is looking after them, they will experience less fear and an increased feeling of control (Meyer, 2012). Continuous support for women in labour from a female with specialised training is thought to reduce anxiety and stress hormones known to cause vasoconstriction and lower uterine blood flow, which may slow down progress and potentially harm the foetus. Continuous support is said to increase the chance of a spontaneous vaginal birth, lower the use of analgesia, epidural, risk of caesarean and instrumental delivery (Sosa, Crozier Robinson, 2012; Romano Lothian, 2008). These are all important factors in the facilitation and promotion of normal birth and positively affect the woman’s labour and birth environment. There are also many factors that adversely affect the normal physiology of birth, including induction of labour which increases a women’s need for analgesia or epidural and puts her baby at an increased risk of needing neonatal resuscitation. Induction of labour also increases a woman’s risk of caesarean section, instrumental birth, shoulder dystocia, intrapartum fever, low birthweight babies and admission to neonatal intensive care (Tracey et al, 2007). Augmentation of labour can be a tempting option to speed up labour, however amniotomy and oxytocin administration are not without risk. Options such as changing position and talking to women about their emotions, which are low or not risk options, can be as effective and more pleasant for labouring women (Romano Lothian, 2008). Amniotomy can increase the risk of infection, may cause pressure injuries or ruptured placental veins or arteries resulting in significant foetal blood loss. It is also associated with cord prol apse (Cohain, 2013). If amniotomy is carried out early in pregnancy it can set off a cascade of intervention and increase the risk of caesarean section. If labour is still not progressing oxytocin is usually administered and makes contractions stronger and more difficult to cope with as it is exogenous and does not cross the blood-brain barrier, so endorphins are not released to decrease pain perception (Romano Lothian, 2008). Oxytocin administration also puts women at risk of hyperstimulation (Selin, Almstrom, Wallin Berg, 2009). Other interventions such as intravenous cannula and electronic foetal monitoring are also used in this intervention and there is an increase in other interventions such as epidurial which all have added risks. Amniotomy should only be used if progress is truly abnormal while oxytocin augmentation should only be used if labour is truly prolonged with sluggish uterine activity (Romano Lothian, 2008). Epidural analgesia relaxes the pelvic floor muscles mak ing foetal decent and rotation difficult (Al-Metwalli, Mostafa Mousa, 2012). The absence of pain in labour can interfere with the natural oxytocin release. There is also a risk of hypotension so electronic foetal monitoring is used along with an intravenous cannula. Women who use this type of pain relief are less likely to have a vaginal birth and at a higher risk of instrumental delivery, prolonged labour and fever. Their babies are more likely to have infection (Romano Lothian, 2008). All of these interventions carry risks to mother and baby and adversely impact upon the normal physiological birth process. Some of the environmental factors that adversely affect the normal progress of labour include restriction of eating and drinking which began in the1940’s when general anaesthetic was commonly used in obstetrics to reduce the chance of aspiration. General anaesthetic is now rare in obstetrics as is aspiration due to the use of airway protection. Women prefer to have the choice to eat and drink during labour and there is no benefit in restricting them to do so (Singata, Tranmer Gyte, 2013). When women are prevented from eating or drinking they are hydrated with iv fluids, this is also used to access a vein in case of an emergency. Although emergencies do happen there is no evidence to suggest iv access in low risk labouring women improves outcomes. Women with Intravenous lines are not free to move around, may have increased stress levels, may result in fluid overload in both mother and foetus and does not adequately hydrate or provide nutrients. Continuous foetal monitoring has been found to reduce neonatal seizures when babies have been exposed to high doses of oxytocin but has not been linked to positive long term outcomes. It does however increase the risk of caesarean section and instrumental delivery without a clear benefit to the baby and reduces the mother’s ability to mobilise (Alfirevic, Devane Gyte, 2013). These environmental factors have a negative affect on a woman’s normal progress in labour and should be avoided if possible. A midwife-led continuity of care model has been found to benefit women and their babies in a number of ways when compared with medical and shared models of care. Benefits include decreased use of epidural, less episiotomies and instrumental births and less preterm birth or loss of baby prior to 24 weeks gestation. Women also had more chance of having a spontaneous vaginal delivery. As a result a midwife-led continuity of care model gives women the best chance of having a normal physiological birth (Sandall, Soltani, Gates, Shennan Devane, 2013). For a midwife to promote the normal physiological birth process and give effective and appropriate care, she needs to establish a relationship with women antenatally. It is important for the midwife to get to know each woman and her wishes and dreams for her impending birth (New Zealand College of Midwives, 2009). This allows a partnership of trust and respect and helps to alleviate any fears or anxieties and share appropriate and correct information before the birth. When women talk about their fears with the midwife, she will be better informed and able to provide woman centred care (Pairman, Tracy, Thorogood Pincombe, 2010). Midwives need to use evidenced based practice staying within their scope of practice. Whenever a midwife interacts with a woman, she needs to support normal physiological birth and the natural cascade of normal labour. Every interaction she has with a woman affects this cascade either positively or negatively (New Zealand College of Midwives, 2009). When wome n are in labour midwives need to consider the woman’s birth plan while maintaining a private warm room. It is also important to encourage her to find a comfortable position with appropriate comforts such as pillows and beanbags. Encouraging partners to support women by providing drinks, cool washers, and other physical support is an important midwifery role (Pairman, Tracy, Thorogood Pincombe, 2010). Midwives need to be unobtrusive and well prepared with safety equipment. When women are in the second stage of labour midwives need to encourage position changes to help decent where appropriate. Soothing hot compresses can be used on the perineum and vulva while the midwife gives clear and calm reassurance until the baby is born and given to the mother for skin to skin contact. These factors will help midwives to facilitate the normal physiological birth process (Pairman, Tracy, Thorogood Pincombe, 2010). Midwives need to practice cultural safety by reflecting on their own cul tural values and identity in an effort to recognise the impact their own culture has on their practice. It is important for midwives to understand their position of power within the healthcare system (Page McCandlish, 2006). It is in most women’s best interest to have a normal physiological labour and birth as it provides the best physical and emotional outcomes for both mothers and their babies. It is the midwife’s role to ensure birth proceeds as normally as possible and interventions are only used when absolutely necessary. To achieve this, midwives need to understand the factors that promote and adversely affect the normal physiological birth process and any environmental factors that may negatively or positively impact on a woman’s labour and birth. There are a number of different models of care available to pregnant women, however it has been found that a midwife-led continuity of care model gives the best possible chance for a normal physiological birth and labour. Midwives need to create a calm, quiet, culturally safe, supportive environment where women feel safe and secure to use their natural birthing instincts and encourage position changes where appropriate. The environme nt needs to be well equipped with comforts such as pillows and beanbags and any safety equipment that may be needed. Although it can be difficult to facilitate a normal physiological labour and birth within a medically dominated environment, if midwives have strong leadership and are well educated to facilitate normal physiological birth they are more likely to increase the rates of normal birth.

Peer Pressure: Why It Is Worse Than Ever Essay -- Peer Pressure Essays

Merriam-Webster defines a peer as â€Å"a person who belongs to the same age group or social group as someone else.† ("Peer." Merriam-Webster) Right away, all sorts of people should come to mind. Co-workers, friends, even family. A peer is not necessarily someone you are close to, have a common interest with, or are even just friends with, they are simply someone who is similar to you based on age, grade, social class, gender, and other things you cannot control. Unless you move to a deserted island, you will always have peers. Peers have always been around, but to what extent? We will explore a little bit of how youth today are impacted by their peers, and compare it to how the youth of 50 years ago were impacted by their peers. Is there a difference? Or was one generation more influenced by their peers than the other? These are questions that will be answered by the end of this paper, along with a few more. Peer pressure is the term used to describe the influence from members of one's peer group. It can be positive, such as a bunch of guys convincing their very athletic friend to go out for sports instead of getting into trouble or it can be negative, such as a group of teens encouraging a younger kid to try smoking to fit in. Peer groups assert an amount of peer pressure automatically, even if they are not trying. As soon as one of the members of a group knows that another member is going to do one thing, it will influence his decision at least to some degree. Now the choice is still up to the individual, usually, but everyone has some influence. The youth of today face heavy peer pressure to conform to the worlds standards from a young age. Kids encounter both negative and positive peer pressure as they transition into adol... ...ertips and increased opportunities, such as a car, and you've got a recipe for disaster. Peer groups are playing a larger role in kids lives than ever before, and if the patterns continue, their influence will only grow. Works Cited Heubeck, Elizabeth. "Raising a Pressure-Proof Child." Raising a Pressure-Proof Child. N.p., n.d. Web. 05 Dec. 2013. . Psychology. Vol. 4. Danbury, CT: Grolier Educational, 2002. 144-49. Print. Scott, Sharon, and Sharon Scott. "1. Negative Peer Pressure." Peer Pressure Reversal: An Adult Guide to Developing a Responsible Child. Amherst, MA: HRD, 1997. 3. Web. Feller, Robyn M. Everything You Need to Know about Peer Pressure. New York: Rosen Pub. Group, 2001. Print "Peer." Merriam-Webster. Merriam-Webster, n.d. Web. 06 Dec. 2013.

No Steroids In Baseball :: Steroids Athletes Drugs Sports Essays Papers

In baseball there has always been a steroid issue. In the years since 2005 the problem has expanded. Many more players are now using these drugs to boost their performance. I think that steroids are products that should be absolutely illegal and no player at any time should be able to use them. Steroids are drugs commonly classified as anabolic, androgenic and corticosteroids. Corticosteroids like cortisone are drugs used to control inflammation, and do not build muscle. Anabolic steroids are used by athletes to bulk up and improve their performance. Anabolic steroids are synthetic hormones that cause the body to produce muscle and prevent muscle breakdown. Some athletes take steroids hoping that it will improve their ability to run faster, hit farther, jump higher, etc. Some people are not aware that anabolic steroids are a form of a drug. In the United States, it is against the law to use these steroids without a prescription. In many sports the issue of steroids has always been huge. Recently, mainly in baseball many players have been tested for steroids, and many are results are positive. These punishments have been mere warnings and suspensions to the players. The first player to ever admit to using any type of anabolic steroid was Ken Caminiti, he admitted to using steroids after he retired in his 14th season. He said that in his 9th season in the majors was when he was first influenced to take performance-enhancing drugs. He was a 3 time All-Star, won the MVP award in ‘96, got 3 gold gloves and 1 silver slugger award. After he retired in 2001 he finally admitted to using steroids. About three years later on October 10th 2004 Caminiti died due to a drug problem because of the use of steroids and cocaine. Caminiti had said that he made tons of mistakes. One being an alcoholic and the other using cocaine, But he did not say using steroids was a mistake. After Caminiti’s death many major league players were highly influenced, and stopped using steroids. But there are 30 major leagues teams and each team has 25 players on the active roster, 40 on the regular roster. So if you multiply 30 by 25 then you get 750 baseball players just on the active roster. So even if Caminiti scared a bunch of players there is a bunch of people who still use steroids. Some of the most recent players that have been convicted are giants slugger Barry Bonds, and New York Yankees 1st baseman Jason Giambi.

David Burns Feeling Good: Depression :: essays research papers

David Burn's Feeling Good: Depression In the book Feeling Good , David Burns, MD, the author, outlines certain cognitive techniques an individual suffering from depression could use in combating the disorder. He begins the book by briefly describing the pertinence and the prevalence of depression. The author captures the audience's attention in the first paragraph: " In fact depression is so widespread it is considered the common cold of psychiatric disturbances" (Burns, 1992) p. 9. Burns(1992), continues to suggest that the difference between the common cold and depression lies in the fact that depression is lethal. Irwing and Barbara Serason (1996) suggest that at least 90 percent of all suicide victims suffer from a diagnosable psychiatric disorder at the time of their death. Irwing and Barbara Serason (1996) also state that one of the risk factors in committing suicide is the presence of mood disorder. Silverman (1993) states that suicide among young people 15 to 19 years of age has increased by 30 percent from the years 1980 to 1990. In my opinion David Burns brings up a valid issue in addressing the pertinence of depression as it pertains to peoples tendencies of committing a suicide; other academics have agreed with the same findings. However these academics have not specifically stated that depression is the only risk factor of committing a suicide. They did not even suggest that depression is the heighest weighted risk factor in committing a suicide. The impression the reader gets after reading the introductory paragraph of the Feeling Good book is that severe depression will inevitably result in suicide unless it is cured. Implying that if a person has a depressive disorder, it will lead to a suicide can be dangerous and counterproductive for a person who already feels hopeless; this may reaffirm their belief of hopelessness and the inevitability of the disorder. Once the first paragraph is passed the author indicates that there is hope in curing depression, giving the reader an encouragement to continue with the book. According to the Diagnostic and Statistical Manual of Mental Disorders(DSM-IV), mood disorders are classified into two broad categories, bipolar and unipolar depressive disorders. The book Feeling Good only talks about the unipolar depressive disorders, thus, I will only concentrate on that one category. Unipolar mood disorders are classified under axis I of the DSM-IV. Unipolar depressive disorders are further classified into two categories: dysthymic, and major depressive disorder. Even though both of the disorders are mood disorders they have some fundamental differences and similarities. According to DSM-IV people experiencing major depression must have depressed moods and/or diminished interest for at least two weeks, for most of the day,